Role: Creative direction and design
Scope: Visual strategy, packaging, artist selection, and launch applications
Scope: Visual strategy, packaging, artist selection, and launch applications
Featured artwork created by collaborating artists. My contribution included overall design direction, packaging, strategy, and artist selection.
Shaping the product family
A release spanning multiple products needs both individual character and a recognizable family identity. The design challenge was to give the artwork room to make an impression while keeping the packaging connected across the range.
My work on the overall direction and packaging addressed that relationship: how each piece could stand on its own and still belong to the larger release.
Bringing the artists into the process
With the direction established, we reached out to and selected artists to create the specific artwork. Artist selection was part of the design strategy, connecting the intended visual direction with the people who would interpret it. The artists brought their own expression to the work. My contribution focused on the overall direction, packaging, and strategy around those contributions.
Carrying the direction through
The packaging brought artwork, product information, and brand elements into a shared framework. The launch applications extended that visual language across additional formats, including digital communications and presentations.
Together, the pieces connect the expressive artwork with the practical design requirements of a broad product release.
Digital applications adapt the launch imagery across banners, email, and promotional materials. Each format balances the artwork with product messaging and a clear call to action.
Viewed together, the packaging, advertising, and communications show how the visual direction carries across the release—connecting individual product identities within a recognizable Adobe family.
