Role: Founder, product designer, and brand systems lead
Scope: Product strategy, visual identity, interface design, AI workflows, prototyping, and demo development
Scope: Product strategy, visual identity, interface design, AI workflows, prototyping, and demo development
Designing the full production journey
Turning a photograph into motion is one step in a larger creative process. A property story also needs scene selection, sequencing, review, and a plan for where the finished content will appear.
I defined a workflow connecting those stages, from project setup and generation through sequencing and export. The overview below shows how those steps connect to the final content.
Giving Creative Decisions a Place to Happen
The editor design brings the scene list, preview, timeline, and output settings into one workspace. It gives sequencing and presentation choices a visible place within the production process.
Using Figma, React/Vite, and AI-assisted development, I prototyped interfaces, prompting structures, and production logic. The work connected visual design with the practical question of how someone would move through a project.
Connecting the product and its presentation
The brand and interface designs developed together. Property imagery takes the lead, while typography, navigation, and controls organize the experience around the content.
The desktop and mobile presentations show both the product proposition and the way a property story could be explored through its individual scenes.
Planning for different channels
A property presentation and a social post use the same source material in different ways. The landscape and portrait examples make those framing choices visible.
Planning for multiple formats was part of the workflow design, connecting how a scene is created with how it will be presented.
